The world has changed dramatically in more ways than we can count since the founding of the Workmen’s Circle in 1900, and we have changed with it – sometimes prodded forward by circumstance but more often leading the way with confidence and optimism. Over these 115 years, we’ve adapted to new realities, adjusted our tactics, added new services, and adopted innovations in technology to better serve our members, supporters, and communities. Our “look” and the language we use to describe our purpose and programs have also evolved along the way.
Today, we’re unveiling the latest and perhaps boldest of these updates: our brand-new visual identity.
It is a new look, but it is also much more than that for us. Over the last five years, we’ve been engaged in a strategic re-engineering of the Workmen’s Circle. We’ve taken practical steps to transition from a fraternal benefits society to a vibrant nonprofit organization where learning, culture, and progressive activism come together for new generations. Our new logo and tagline, and the re-design of our website and social media, is the external expression and culmination of that process, with the concentric circles representing a vision of community and continuity that is literally at the center of everything we do.
What is most remarkable though is not what has changed but what has remained constant over all of these years. Our primary activities – seeding and supporting Jewish education programs, creating opportunities to connect to Jewish culture and Yiddish language, celebrating our rich heritage, and taking action for social and economic justice – are guided by the same values and vision that motivated our founders.
We’re moving forward without forgetting where we come from or what we stand for, and we invite you to join us in writing the next chapter in our history by participating in our programs and supporting our mission. We have a full calendar of upcoming events for you and your family. On June 21st, we’ll host our annual Taste of Jewish Culture Street Fair in NYC; on June 14th and June 28th, we’ll hold Open Houses for our new schools in Chicago and Brooklyn; and the week of July 3rd, we’ll take another Trip To Yiddishland – all while we continue our work with the Fight for $15.
We hope you’ll join us over these next weeks and months, in person and through your support of our work year-round by making a tax-deductible gift to the Workmen’s Circle.